A bad name can create a negative impact on branding and the ability to strengthen the domain value. A good domain name is essentially priceless in name, branding, ease of understanding, and sketchiness.

You need to think of different domains and possibilities for your sites. Domain names are not a lackluster industry, it is a hidden industry that is vital to the success and maintenance of the Internet.
Your domain name should be recognizable and relate to your business name, brand, product, and/or activities. Make sure it fits on a business card and is easy to remember whether seen in print or mentioned over the phone.

The first thing you need to decide is: are you going to register a name for business or personal?
Once you’ve  picked a name, it’s time to buy the domain for that name. If there’s no domain available for that name, pick another one. Your domain branding is really important.
Depending on your strategy, your URL is going to be extremely important. Of course if you run a one person business I would recommend that you buy your domain name, yourname.com. If that isn’t available, try for on the .net or .org equivalents, in that order.
The goal of the URL is to have something you can freely promote and that people can remember.
With so many websites out there, you often need to be creative to find a domain name that isn’t already taken.
 
Tools to Help you Brainstorm Names

• NameStation - Generates a list of available domains based on a submitted word.
• Dot-o-mator –  Dot-o-mator is a domain name suggestions tool.
• Domaintyper - Checks domain name availability instantly.
• Domain Pigeon – See what others are looking to register as a source of inspiration.
•  Domainr  –  Type a work and it will find “domain hacks”.

Choose a domain name you can be proud of. Imagine shouting it from the top of a mountain.
 
 
 

what do we need to do to create a website that raises more money? We believe you must:

• Make your site easy to find (getting SEO working so you’re prominent in Google)
• Have a great navigation and make it easy for people to find what they want (as per above)
• Move people to give
• Make the entire experience easy. What the web geeks call usability
• Allow me to look, listen, touch and feel (give people other ways to engage: virtual tours, blogs, podcasts, video etc)
• Keep it focused. Ensure people know what you really want them to do.